JustujuAI, layer by layer.Open in the interactive map

Layer 1 · Physical & Energy

The power, cooling, buildings and chip factories that everything else physically runs on.

In simple words: The power stations, cooling and chip factories that every AI needs before it can think at all.

reviewed 2026-10-30

Like: The land, roads and power lines of a city: invisible until they run out.
Where it breaks: Roads can be widened in months. Chip factories and grid connections take years and enormous investment, and advanced chip production is concentrated in very few places, so this layer can bottleneck the whole stack at once.

Key players

What it means for your business: You will rarely buy from this layer directly, but power and chip-factory limits decide how much AI capacity exists, which shapes cloud prices and how quickly providers can grow.

As of 2026-10-15. Sources: TSMC 2024 Annual Report (2025); ASML Form 20-F, fiscal year 2025 (2026-02-25); NVIDIA Form 10-K, fiscal year 2026 (2026); Constellation to launch Crane Clean Energy Center (Microsoft power purchase agreement) (2024-09-20); Equinix Form 10-K, fiscal year 2025 (2026); Schneider Electric unveils new AI data centre reference designs with NVIDIA (IoT Now) (2025-10-07); Vertiv codevelops with NVIDIA complete power and cooling blueprint for GB200 NVL72 (2024-10-15)

What it gives the layer above

Electricity, cooling and floor space, plus the fabricated chips themselves.

What it needs from the layer below

Nothing in the AI stack: it rests on energy markets, land, water and industrial supply chains.

Concepts

Walkthrough

  1. An answer starts as electricity. Someone asks a chatbot a question. Before any maths happens, the data centre needed a grid connection big enough for a town, which took years to secure.
  2. Power in, heat out. The electricity flows through substations to racks of AI chips, and nearly all of it turns into heat while the chips work out the answer.
  3. Liquid carries the heat away. Those racks are so dense that air cannot keep up, so liquid flows through plates on each chip and carries the heat outside.
  4. Chips from a handful of factories. The chips doing the work came from a few specialised fabs and packaging lines, which is why supply can run short.
  5. The bill for one answer. Add up the chips, the server, idle machines and cooling, and you get the energy per token. Making that smaller stretches every megawatt the grid can supply.

Examples